India’s soft power: can we make it count?

Brand India seems to be everywhere on the global stage these days. Does it mean its global influence has increased in a meaningful way? Perhaps not—and it has some distance to cover to truly realize its soft power

from mint - politics Brand India seems to be everywhere on the global stage these days. Does it mean its global influence has increased in a meaningful way? Perhaps not—and it has some distance to cover to truly realize its soft power