Small is big in wooing middle India

What works for rich consumers is unlikely to work for the next half a billion.To win this market, new entrants have to solve for profitable scale by balancing the three vectors of cost of acquiring the customer, cost of servicing, and being able to price the product right.

from mint - Politics What works for rich consumers is unlikely to work for the next half a billion.To win this market, new entrants have to solve for profitable scale by balancing the three vectors of cost of acquiring the customer, cost of servicing, and being able to price the product right.